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      • Startup Essentials
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

Where & How To Find A Technical Cofounder – A Guide

by Aashish Pahwa
technical cofounder

So you’ve come up with a brilliant idea for a … Read more

Categories Featured

What Is Human Resource Management (HRM)? – Importance & Functions

by Aashish Pahwa
human resource management

Human resources management (HRM) is a field that many people … Read more

Categories Management Essentials

What Is Visual Merchandising? – Importance, Elements, & Examples

by Aashish Pahwa
visual merchandising

Visual merchandising is what one sees when walking into a retail … Read more

Categories Marketing Essentials

Why & How To Retain Employees In Your Startup? – 5 Proven Strategies

by Aashish Pahwa
retain employees

It’s no secret that startups are challenging places to work. It’s … Read more

Categories Featured

How to Split Equity Among Cofounders – A Guide

by Aashish Pahwa
split equity cofounder

So you’ve got an idea to start a company, and … Read more

Categories Featured

What Is Subliminal Advertising? How Does It Work?

by Aashish Pahwa
Subliminal Advertising

One of the most controversial and debated forms of marketing … Read more

Categories Marketing Essentials

How To Validate Your Business Idea: A Guide

by Aashish Pahwa
Validate your business idea

They say good things come to those who wait. But … Read more

Categories Startup Process

12 Popular Project Management Techniques & Methodologies

by Aashish Pahwa
project management techniques

Managing a project is complex and requires extensive organisational and … Read more

Categories Project Management

How To Spot Bad Business Ideas (& The Good Ones)?

by Aashish Pahwa
bad business idea

Starting a new business is a daunting task, especially if … Read more

Categories Featured

8 Secret Tools Successful Startups Use

by Aashish Pahwa
Secret tools startups use

According to research, only 0.05% of startups are backed by … Read more

Categories Featured
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